Marketing Techniques Used in Marketin Products in Barclays...

(1)INTRODUCTION I am going to describe the marketing techniques used to market products in Barclays Plc and in Diabetes UK as well as their main activities. (1a)BARCLAYS PLC Sector by activity Barclays is a global profit making service provider that offers retail and commercial banking,corporate and investment banking,credit cards,wealth and investment management to over 50 countries worldwide. (1b) DIABETES UK Sector by activity Diabetes UK is the largest charity organisation in the UK that provides products and services such as retirement,life,travel,motor and home insurances as well as care events,financial services,practical information and safety-net services for people with diabetes,their family,carers and friends to help†¦show more content†¦Market penetration Barclays was the first bank in the UK to introduce personal bankers, current accounts and bank loans in the late nineties to some of its branches under a pilote scheme and now Barclays is a worldwide bank that provides these same services to more customers in this same market. Diversification Barclays corporate offer expert teams across every sector from manufacturing and technology, agriculture, oil and gas, healthcare, hospitality and leisure, retail and wholesale to restaurants and law firms and was the first bank to introduce industry specialisms in various sectors. Barclays corporate gives its customers a dedicated relationship director who can structure solutions and deliver appropriate services to boost customers businesses. (3b) SURVIVAL STRATEGY Barclays survival strategies are strategies they amend or put together to enable the company overcome financial crisis or problems. For example, when the UK was entering into a recession, Barclaycard’s sources of income were dying up so it ramped up its televisual exposure